This site is a resource for companies that would like their sites to be found on the search engines. Search engine marketing is a balance of science and art - part technology and part strategy. There is more to optimization than making the site search engine-friendly. A creative strategy will keep your Web site at the top of the search engines, but it is time-consuming and definitely not something that is done once for a Web site and then forgotten. And if you need help, check out our information on search engine marketers.

Search engines and directories drive valuable traffic to Web sites, but your Web site must appear in the top results for keywords that your potential customer uses in order for them to find you. Proper optimization of your site will start you on your way to one of the highest return on investments you can make.

Search engine optimization is the process of helping search engine spiders get to the content of your site. Your content is where your keywords should be that will help search engines position your site appropriately. Basic rules should be followed when thinking about the design and programming of your site.

While you are waiting for the search engines to position your site, there are many options on the Internet to market your site, such as paid search, banner ads and links from other sites.

Resources:

Search Engine Watch, the definitive SEO site

ClickZ.com, a great source for search engine information.

DMA's Search Engine Marketing Council, to learn more about the industry and how to get involved.

check out the i-visibility swicki at eurekster.com